New Tide Plus with extra power detergent, now with the added power of bar, has been developed to bring you brilliant whiteness on your clothes. It removes dirt even from washed clothes to give you even better cleaning. The enzyme formula in the washing powder helps in washing away the toughest stains on the clothes, thus making them look bright and fresh. The product works on both white and colored clothes. Extra power refers to vs previous Tide Plus. Tide, a unit of procter and gamble, is the world’s oldest and most trusted detergent brand and is the market leader in 23 countries around the world.